Launching a new product is all about generating buzz. You want people to talk about it long after unveiling it.
I filmed and edited the product launch of a new cigar by the Highclere Castle Cigar Company, filmed on the day that it was introduced to the UK retailers and press. The finished video compromises of interviews with the CEO, the Master Blender and with Lord Carnarvon. This is all mixed in with B roll from the guest arrival to testing the products themselves.
For new technology coming to the market, the most traditional place to launch is at a trade show for your company.
This video for STMicroelectronics, features the launch of a new MCU with wireless support for use within radios and power management. I was part of a 3 person crew who filmed and edited this video that was delivered on location in Nuremberg during the Embedded World trade show in February 2018.